Using Merge Tags to Personalize Emails

Modified on Thu, 08 Dec 2022 at 08:55 AM

When creating an email it is possible to insert merge tags that will personalize each email with certain information pulled from member accounts.  PLEASE NOTE:  Do not use special symbols (such as #,$,%, etc.) when naming your tags, Mail Chimp cannot process special tags.   Fields that are available to merge are:

  • First Name
  • Last Name
  • Payment Status
  • Account ID
  • Account Login

Step 1: Compose your email in Mailchimp 

Step 2: Type your merge tags into the body of the email using the format specified. Type the merge tags using the following format: *|tag|*For example, first name would be: *|FNAME|*

The List Management menu in the Mail Chimp plugin shows the merge tag for each field. Type the merge tag exactly as it appears between the two pipe symbols.

Additional Information can also be included in MailChimp. Please check the MailChimp 101 Guide for further ideas on how to extent your reach! 

Previewing Emails & Merge Tags

The official MailChimp guide to previewing messages and testing merge tags can be found here: 

Was this article helpful?

That’s Great!

Thank you for your feedback

Sorry! We couldn't be helpful

Thank you for your feedback

Let us know how can we improve this article!

Select atleast one of the reasons

Feedback sent

We appreciate your effort and will try to fix the article